BACKGROUND PERSPECTIVE
Broad
consumer reach
Mobile
penetration exceeding 100% across major markets
1 billion mobile phones sold in 2007
Mobile penetration more than double US home internet access
Rapid
adoption of new transacting technologies
Credit card
transactions now exceeding cash1
EFTPOS usage increased 1958% since
1993
ATMs installed base increased 468% since
1993
Online transacting up 40% in two years (Nielsen
2007)
Strong
demand for mobile transacting
33 million
mobile payment users in 2008
104 million users in 2011 (Gartner
2008)
57% of US mobile users seeking mobile payments
SALT is at the forefront of a new wave in retail
transacting