A fresh way of building customer relationships
SALT is a mobile “Buying” system which re-engineers the whole transaction between consumer and merchant. SALT not only addresses ordering, delivery and payment but it empowers the consumer to initiate and control the transaction rather than depending upon merchant assistance in order to initiate as well as to complete the transaction.SALT eliminates the bottleneck that plagues so many service environments, the need to queue to engage in the transaction. It enables the consumer to make the choice as to whether they improve the time-efficiency of the process or to seek personal assistance. It becomes a remote control for everyday life activities, a mechanism to bypass the “being processed” syndrome.
SALT combines several unique elements. Apart from the core paradigm shift to being a Buying rather than just a Payments system it incorporates other value propositions.
- A simple user interface
- SALT introduces a new level of security for payments in the mobile environment. Consumers cannot have their account details compromised by hackers either via the mobile phone or through the Salt servers.
- Transaction payments are held in trust and managed via a secure escrow system.
- SALT uses an Intelligent menu system that allows consumers to easily navigate to their desired purchase. This is a significant improvement in usability and security over web based mobile browsing systems.
- Transaction tracking and monitoring facilitates the
merchant’s ability to better understand his customers
buying patterns and preferences, thereby enabling more
effective loyalty schemes and up-selling opportunities.